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Overseas sales of Chinese construction machinery products increased by 8% from January to July this year

Release time:2023年9月20日

  At the first press conference of 2023 held recently by the China Construction Machinery Industry Association, Wu Peiguo, secretary-general of the China Construction Machinery Industry Association, said: "In the second half of this year, the development quality of the construction machinery industry will be further improved, and the economic performance of the industry will be steadily improved. ." Data shows that in July, excavator sales were 12,606 units, a year-on-year decrease of 30%; among them, domestic sales were 5,112 units, a year-on-year decrease of 45%; exports were 7,494 units, a year-on-year decrease of 14%. From January to July, the cumulative sales of excavators were 121,424 units, a year-on-year decrease of 25%; among them, 56,143 were domestic units, a year-on-year decrease of 44%; and 65,281 were exported, a year-on-year increase of 8%.

Hanyun hydraulic breaker participated in the Indonesian exhibition

Hanyun hydraulic breaker participated in the Indonesian exhibition

  Domestic sales fell sharply

  Affected by tight funding for downstream projects, domestic sales of construction machinery still declined significantly in July.

  Judging from real estate and infrastructure data, in June, the area of newly started housing construction fell by 30% year-on-year, and the amount of real estate investment completed fell by 21% year-on-year. The popularity of real estate construction has not picked up. In June, infrastructure investment completed 3 trillion yuan, a year-on-year increase of 12%, maintaining a high growth rate.

  Judging from the overall operating rate of construction machinery, in July, the overall operating rate of construction machinery in seven provinces across the country exceeded 70%.

  Judging from the overall operating rate of road equipment, in July, the overall operating rate of road equipment nationwide hit a new high this year. Among them, the operating rates in Qinghai, Jilin, Beijing, Hubei, Chongqing, Shaanxi, Zhejiang and other places reached 77.00%, 68.40%, 67.88%, 66.44%, 65.00%, 64.43%, and 64.29% respectively.

  In addition, customs data show that from January to July this year, my country's construction machinery import and export trade volume was US$30.636 billion, a year-on-year increase of 18.1%. Among them, the import value was US$1.548 billion, a year-on-year decrease of 10.4%; the export value was US$29.087 billion, a year-on-year increase of 20.1%, and the trade surplus was US$27.54 billion, a year-on-year increase of US$5.05 billion. It is worth noting that the export volume in RMB from January to July reached 201.78 billion yuan, a year-on-year increase of 28.7%.

Hydraulic breaker manufacturers participate in foreign exhibitions

Hydraulic breakers participate in overseas exhibitions

  African market becomes the preferred choice for enterprises

  In the export market, the African market is becoming the first choice for many leading construction machinery companies. At present, infrastructure, mining and other industries in Africa and other regions are developing rapidly, and our country's machinery and equipment are very popular in the African market. In particular, with two leading complete machine manufacturing companies, Sany Group and Sunward Intelligent, as pilot projects, two construction machinery export post-market comprehensive service centers have been established in South Africa and Nigeria respectively, which can provide more efficient services to African customers. At the recent China-Africa Economic and Trade Expo held in Changsha, Xiang Wenbo, rotating chairman of Sany Group and chairman of Sany Heavy Industry, introduced that currently, Sany Group has nearly 20,000 pieces of equipment in Africa and has nearly 20,000 local employees. Thousands of employees have achieved cumulative sales revenue of nearly 17 billion yuan, which exceeded 1.3 billion yuan from January to May this year alone. During the expo, the company's booth successively received customers from Zambia, Algeria and other countries, and reached preliminary transaction intentions. Up to now, Sunward Intelligent has sold more than 1,000 units (sets) of equipment in Africa. Equipment bearing the SUNWARD logo has entered more than 20 countries in Africa, covering excavators, rotary drilling rigs, rock drilling equipment, skid steer loaders, and cranes. , high-altitude equipment, etc., used in important African engineering projects such as the Mombasa-Nairobi Railway in Kenya, the Nairobi-Malaysia Railway, the Lagos Light Rail Project in Nigeria, and the South African Coal Mine Project.

On-site customers observe and experience the new G series excavator

Press conference and customer order signing ceremony site

  Enterprises develop overseas business

  Not only the African market, but also with the adjustment of the domestic market and the improvement of overseas business, domestic construction machinery companies have focused their attention overseas. As the world's largest regional market for construction machinery, North America not only has large sales, but also has high profit margins. In 2022, its construction machinery market will exceed 300 billion yuan. This huge market space has attracted the attention of domestic enterprises. As an important fulcrum of Zoomlion's global layout and the North American market, Zoomlion's North American subsidiary's business covers research and development, manufacturing, sales, service, parts supply, financing, etc., including concrete machinery, tower cranes, crawler cranes, tire cranes, etc. Products such as these have won a good reputation locally. Among them, tower cranes have firmly occupied the top spot in the market share of tower cranes exported from China to the United States in the past five years.

  Although there is still a 25% tariff barrier for domestic construction machinery products exported to the United States, the cost advantage of domestic products is obvious, and leading manufacturers still have large profit margins. U.S. manufacturers occupy a traditional dominant position in North America. With reference to Japanese and European companies having achieved a market share of more than 60 billion yuan in North America in 2022, there is still much room for improvement in the market share of domestic construction machinery companies.

  In addition, the sales proportion of Chinese construction machinery companies in the European market has also increased significantly. SANY Group has increased investment in the European market. The company's sales in the UK in January increased nearly 10 times year-on-year. SANY's Italian headquarters also officially opened in February this year.

  The first Liugong 975F European version large excavator was successfully rolled off the production line at Liugong International Industrial Park and shipped to the UK. The 975F European version of the large excavator is a 75-ton F-series large excavator developed by Liugong for the European market. It not only fills a gap in the European excavator market, but also meets the individual needs of European customers for excavator equipment. In May and July this year, the China-Europe Express (Changsha) Shanhe Intelligent Special Train, equipped with hundreds of excavators and skid steer loaders, was successfully shipped to Europe. According to comprehensive calculations, compared with the previous sea transportation, taking the China-Europe Express train to export to Europe has shortened the transportation time for Sunward Intelligent by more than 20 days and reduced transportation costs by about 15%.

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